June 28, 2010
1960s Milk for Stamina badge
Amongst the recent haul of badges was this "milk for stamina" badge. It was produced by The Milk Marketing Board, who came up with some of the most memorable catchphrases of the Sixties & Seventies. Slogans included "Full of natural goodness", "Is your man getting enough?", "Milk's Gotta Lotta Bottle" "Drinka pinta milka day", and "Watch out there's a Humphrey about"
Theres some nice news reel footage, below, from the 1961 British Cycling Federation Tour of Britain. The race was sponsored by The Milk Marketing Federation, and features The Milk for stamina logo. Clicking the image below will take you to the Pathe website.
you can see more milk badges, over at Alan Edwards website. He appears to collect all manner of things, but I like his milk related memorabilia best.