January 25, 2012

The Maharajah- Air India's character trademark

In keeping with the recent aeronautical theme, here is The Maharajah. Created in 1946 by Bobby Kooka & Umesh Rao at J Walter Thompson, The Maharajah serves as a character trademark for Air India. Even with one hand missing, he cuts a fine figure. For the life of me, I cant remember where I found him, but possibly it was up at The Stanley Dock in Liverpool, in the late Eighties.

You can see The Maharajah at his splendid best, over at Demonstrate, where theres a nice collection of assorted  Air India posters. Below is the sticker on the base of the 4" figurine.

No comments: