June 20, 2012
ENJOY WALKERS CRISPS NOW
Super late Sixties beer mat promoting Walkers Crisps and Potato Sticks. The photo shows the front and back of the same beer mat. The bold stylized image, and the two colour printing reminds me of the programme covers for Stoke and Coventry City football club from the early Seventies.
John Elvin & Bernard Gallacher at Sportsgraphic were responsible for the programmes at Coventry and also produced work for Aston Villa and West Bromwich Albion football clubs. In 1972 their work was recognised with a D&AD award. It would be nice to think they were responsible for the Walker beer mats too!